Monday, October 6, 2008

Nike does it again...

I have sometimes been guilty of heaping too much praise onto the advertising firm that handles the swoosh.  Anyone know who they are by the way?

I was at Mattias' soccer practice today and one of the other Dads told me about this little known Nike "film" - it's 3 minutes long and it is awesome.

Basically, club to national team, rags to riches, hard work and rewards in 180 seconds - and you live it from the player's point-of-view.

Chalk another one up for Nike.

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