Meyrick Jones Racing: Adidas

"wise guys" quote:

It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who at best, knows the triumph of high achievement; and who, at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.

- Theodore Roosevelt, speech titled "Citizen in a Republic" delivered at the Sorbonne, Paris, April 23, 1910

Everything you need is already inside.

- Bill Bowerman, co-founder of Nike, legendary coach, and father of the running movement.

Monday, August 4, 2008

Adidas - A Contender?

Maybe I awarded the "gold medal" in sports advertising a bit hastily....

My friend Thomas from Copenhagen, (who is actually employed in advertising) has submitted this example as a contender for "best running ad ever" (click on it to enlarge):

I have to agree, for a print piece it is certainly very strong, and I can't think of a better one.... I need to see a greater body of work before I will consider Adidas close to Nike overall however.

Please, one and all - submit any sport ad you feel is worthy because (strangely) I love this stuff.